Experienced & skilled medical aesthetic experts

At The Medical Spa at Gene Juarez, we pride ourselves in having the most experienced and qualified providers performing medical aesthetic treatments. Assisting our skilled providers are passionate, caring individuals working to provide a seamless patient experience. From the initial consultation all the way through to your care after a procedure, your experience and positive results are our highest priority.

Felicia Forrest, MSN, ARNP

Aesthetic Nurse Practitioner

Felicia received her Bachelor of Science in Nursing at Mount Saint Mary’s College in Los Angeles and then her Master of Science in Nursing at University of Pennsylvania in Philadelphia. She began her career as a Certified Nurse Midwife and spent several years as a Women’s Health Nurse Practitioner. Felicia’s love of cosmetic injecting is evident to her patients by the energy and enthusiasm she brings to every visit. She always strives to perfect her skills. Felicia often attends seminars, classes and continuing medical education events to stay current with the latest techniques and procedures. She always looks for ways to achieve the optimal results for her patients. Felicia has lived in the Pacific Northwest for 13 years. She has two teenage children. Her daughter is a competitive swimmer and water polo player, so Felicia spends a lot of time at various pools in the area. When she’s not hard at work, Felicia loves being outdoors and enjoys running, doing CrossFit and spending time with her family.

Alexander W. Sobel, DO, FAACS

Medical Director

Dr. Alex Sobel has been exclusively in private practice for cosmetic surgery for ten years. His expertise is based on thousands of cosmetic surgical and aesthetic procedures, including years of continuing education, lecturing, publishing and training of other surgeons. Dr. Sobel is triple-board certified in Cosmetic Surgery, Facial Cosmetic Surgery and Otolaryngology/Facial Plastic Surgery, as well as is a Fellow of the American Academy of Cosmetic Surgery. For the past six years, he has also served as a reviewer for the American Journal of Cosmetic Surgery. Dr. Sobel is a proud member of the American Society of Liposuction Surgery and co-chair of the World Congress on Liposuction 2017.

Dr. Sobel is not only a proud member of the American Society of Liposuction Surgery, but is also the co-chair of the 2017 World Congress on Liposuction. He is also, currently, the immediate Past President of the American Board of Facial Cosmetic Surgery and the Vice President of the American Board of Cosmetic Surgery.

Shannon Eyford

General Manager

Shannon Eyford began her professional career as a Doctor of Chiropractic after graduating from Western States Chiropractic College in 2002. She owned and operated a large multidisciplinary chiropractic practice in Tacoma for more than ten years. Shannon’s love of health, beauty and personal growth, as well as business development spurred her venture into the aesthetic industry, becoming General Manager of The Medical Spa at Gene Juarez in January 2018. Her priority in managing the medical spa is to consistently provide the highest quality of care with a focus on client results. When she’s not working, Shannon enjoys spending time with her family. With two sons, ages 11 and 13, who are involved in lacrosse, swimming and skiing, you can often find her cheering on the sidelines. Born and raised in the Pacific Northwest, Shannon loves to be active, including playing tennis, golfing, riding her Harley, boating and skiing.

Carly Steiner

Patient Care Coordinator

Carly is a PNW native who grew up in and around the skincare and beauty industry, with a special interest in the aesthetic profession. The opportunity to combine the high standard of Gene Juarez culture with The Medical Spa was a perfect fit for her passion and skills. Her role as a Patient Care Coordinator allows her to help others enhance their appearance, feel more confident and uncover their inner beauty. She is known to speak with a smile and always prepared to answer any questions that come her way. Her enthusiasm, energy, and attention to detail for the Gene Juarez culture allow her to appeal and understand each guests’ individual needs. On weekends and free time, Carly enjoys going hiking, camping, trips to the ocean, road trips, fishing with her husband and loving on her Labradors. She also loves sushi!

to schedule an appointment, call us toll free 24 hours a day at 425.341.0791

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